About Us

Pinnacles Holding Limited

Company Overview

Pinnacles Holding Limited is committed to business innovation that bridges data intelligence, sustainable agriculture, digital commerce, and real estate. We strive to create enduring value through integrity, technology, and purposeful service.

Mission: Empower businesses and communities through insight, opportunity, and action.

Vision: To be a catalyst for sustainable and inclusive growth across Southeast Asia.

Core Values: Clarity, Innovation, Integrity, Sustainability, Collaboration

Our Story

Founded in 2017, Pinnacles Holding Limited began as an e-commerce retailer. Over the years, we expanded into property management, data consultancy, and agricultural ventures. Milestones include the launch of our first Airbnb unit in 2018, Shopee store in 2019, and the honeydew plantation initiative in 2022.

Leadership Team

Tan Mei Ling

Chief Executive Officer
Oversees overall strategy, operations, and inter-division alignment

Eric Wong Chee Seng

Chief Operating Officer
Executes day-to-day operations across business units

Rachel Lim

Chief Financial Officer
Manages budgeting, investment, and financial reporting

Lee Yih Ven

Chief Data Officer
Leads data analytics platforms, dashboards, and tech innovation

Nadia Binti Hassan

Head of E-commerce
Oversees all marketplace accounts, logistics, and digital marketing

Jonathan Lim

Head of Property Leasing
Manages rental properties, pricing, customer experience

Cheong Wei Lun

Head of Plantation Operations
Oversees farming output, supply chain, R&D, sustainability

Elaine Tan

Marketing & Partnerships Director
Builds brand, partnerships, and communication strategy

Board of Directors

Lim Chee Seng

Chairperson of the Board
Leads board discussions, strategic oversight

Tan Mei Ling

Executive Director
Represents management on the board

Chong Wah Keong

Independent Director
Provides neutral, external perspectives

Lee Yih Ven

Non-Executive Director
Offers advisory support and innovation insights

Goh Siew Ping

Audit & Risk Committee Chair
Leads financial governance and compliance